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The Royal Commission for Makkah City and the Holy Sites, in cooperation with the Ministry of Hajj and Umrah, organized an introductory tour to the Makkah destination, involving more than 70 entities from Umrah companies, foreign agents, and travel and tourism companies. These entities represent over 3 million pilgrims during the year 1447 AH. The aim of the tour is to expand the presence of Makkah's experiences and destinations within Umrah programs, and to introduce partners to opportunities for developing new products and packages that combine performing Umrah with cultural and historical exploration of the city. The outcomes included discussions on new products, presentations from external companies offering packages targeting markets outside the Kingdom, and connecting these companies with multiple Saudi tour guides speaking various languages to deliver diverse experiences to visitors.
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