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JLL: Mecca Hospitality Gains 8.7% Revenue
The article focused on the performance of the hospitality sector in the Kingdom of Saudi Arabia during the second quarter of 2026, highlighting a notable growth in Mecca that led to a 6.3 percentage point increase in hotel occupancy rates to 68.2%, alongside an 8.7% rise in revenue. Data also showed that Medina maintained the highest occupancy rate at 75.1%, while Riyadh experienced a significant decline with an occupancy rate of 47.6% and a 23.2% drop in available room revenues. The expansion of capacity is ongoing, with approximately 1,100 new rooms added in Mecca and 490 in Riyadh, intensifying competition and encouraging a focus on service quality and efficiency improvements. The sector is expected to have a positive outlook supported by investments and infrastructure development, despite a temporary decline in tourism during the initial months of 2026.
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