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Apple announced its annual conference scheduled for September 9th, where it is expected to reveal the latest iPhone models. There is also a possibility of the company unveiling its first foldable phone to compete with Samsung in the rapidly growing foldable phone market, which is attracting increasing global interest. This event is significant as it marks the first appearance of their new CEO, John Ternus, following his official appointment after Tim Cook transitioned to the chairmanship of the board. The launch of the foldable phone is anticipated to strengthen Apple's position in the luxury device market and boost its profit margins.
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