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Transition from ink to algorithms
The article addresses digital transformation within organizations, particularly in the media sector, emphasizing that true transformation goes beyond simply converting paper procedures to electronic formats. It requires redesigning workflows, decision-making processes, understanding the audience, and measuring performance. The article highlights that media organizations like The New York Times and The Wall Street Journal have shifted towards building ongoing relationships with their audiences through data and digital products, focusing on value and impact rather than just the volume of content published. It emphasizes the importance of organizational culture and flexibility in decision-making, underscoring that technology alone is insufficient without a digital mindset. Additionally, artificial intelligence enhances audience behavior analysis and product development. Finally, the article confirms that moving into the digital age means gaining a deeper understanding of the organization, building meaningful relationships with the audience, and not merely having a superficial digital presence.
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