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WhatsApp leads in Kingdom communication apps
The report focused on the dominance of the WhatsApp application as the most used social media platform in Saudi Arabia, with usage rates of 94.4% among men and 90.4% among women, alongside increased reliance by users on the internet and artificial intelligence in their daily lives. The analysis revealed that Saudis spend more than 7 hours online each day, with a rising interest in searches for terms like "translator" and "Absher." Additionally, the use of AI tools in the country reached 45.2%, with women leading in usage. Applications such as "Nafet" and "Absher" topped the government app market, internet speeds significantly improved, and dependence on digital content and online services continued to grow.
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