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المدينة
Fashion Authority unveils third Saudi Heritage program
The Saudi Fashion Authority has launched the third edition of the "Reviving Saudi Heritage" program, titled "Zina and Handicrafts," with the aim of supporting and developing Saudi designers through training workshops in Riyadh. Participants learn how to incorporate elements of Saudi heritage into modern designs. The program includes the use of Swarovski crystals to enhance luxury and sustainability, along with guidance sessions and submission requirements for final projects to be evaluated. The winner will be announced in September 2026. The program seeks to preserve traditional crafts and promote Saudi cultural identity on a global scale.
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