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Google updates Europa unwanted content rules
Google, a subsidiary of Alphabet, has revised its content policy regarding unwanted content in Europe to avoid potential fines from the European Union, which could amount to 10% of the company's annual revenue. These changes came after a complaint from publishers concerning the exploitation of third-party pages to improve search results in a way that harms the ranking of competitors' sites, particularly media outlets and publishers. The updated policy will be implemented in the European Economic Area starting August 30, 2026, while remaining in effect outside the region. This move followed an EU investigation that found Google's policies lead to lower rankings for news sites and third-party content in search results, prompting the company to make reforms to avoid regulatory penalties.
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