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Qarrebna Discusses Corporate Social Responsibility in Jeddah
The meeting discussed the concept and importance of corporate social responsibility in Jeddah and its role in achieving genuine change. Emphasis was placed on the significance of individuals and institutions being close to and understanding the needs of the community. The initiative affirmed that the success of CSR efforts is measured by their actual impact on reality and their response to real needs, rather than the number of events or media coverage. It also highlighted the role of media in connecting the community with decision-makers and shining a light on societal issues. Practical examples were shared, such as the "Kifaya Iharaj" (Enough Embarrassment) initiative, which was born out of a genuine need and subsequently received widespread engagement. The overall goal is to transform corporate social responsibility from mere slogans into tangible, sustainable impact.
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