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Apple TV increases subscription costs
Apple TV+ has announced that it is raising its subscription prices once again, marking the third increase in four years to offset rising operating costs and content update expenses. The monthly individual subscription fee has increased from $12.99 to $14.99, while the annual plan has gone up from $99 to $119. Additionally, the price of the Apple One bundle has risen from $19.95 to $21.95 per month, which includes cloud storage, the Apple TV+ platform, music, and games, despite the increase. This price hike is part of a broader trend of rising costs for digital streaming services, driven by shortages of electronic components related to the demand for artificial intelligence. With the upcoming iPhone conference expected in September, it is anticipated that new phones will be announced, possibly including Apple's first foldable model.
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