1 Day
Source:
الاقتصادية
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Chelsea's prolonged shirt sponsor search
Chelsea has not fully exploited advertising space on its jerseys since the termination of the "Three" telecommunications company contract in 2023. The club struggled to secure a long-term sponsor due to the gap between the club’s preferred asking price (£50-55 million per season) and the market valuation (£33.6 million), leading the club to rely on short-term deals over four seasons. This delay and limited contracting options may have cost the club tens of millions annually and diminished the value of its commercial assets, especially as the team’s performance improved and its squad was strengthened. Ultimately, the club reached an agreement with Circle Internet Group for a one-season partnership, the financial value of which has not been officially disclosed. This raises questions about whether the deal will meet the targeted price or if it is part of a waiting strategy for long-term partnerships in the future.
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