Petroleum Demand Program earns two global awards
The Petroleum Demand Sustainability Program achieved an international milestone by winning two awards at the VIJA Digital International Awards, for its campaign "We Know Its Value," launched on the occasion of Saudi Arabia's 95th National Day. The campaign aimed to raise public awareness about the importance of oil and its vital role through an interactive virtual experience that highlights its presence in the products and items around us. It garnered widespread engagement and successfully met its goal of increasing awareness of petroleum uses. The campaign received the Gold Shield in the Education and Awareness category and the Platinum Shield for Best Use of Virtual Reality, in recognition of its excellence in design and its promotion of knowledge through modern techniques and interactive methods that enhance audience participation.
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