Union suffers from poor decisions
The article discusses the status and rich history of Al-Ittihad Saudi Club, focusing on the need to reorganize its priorities to translate the loyalty of its fans and its historic value into greater market and economic worth. It highlights that the club possesses a large fanbase as an investment asset, and management should work on developing this value by improving budget management, retaining star players, and handling contracts in a way that enhances the club’s market appeal rather than simply cutting costs at the expense of quality. The article also emphasizes that the club is a strong brand and should be viewed as an entity requiring strategies to increase revenue and boost competitiveness, rather than just reducing expenses. In conclusion, it clarifies that focusing on maintaining the club’s strengths is the true path to increasing its market value and ensuring sustainability.
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