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البلاد
Eastern Province sees 250,000 in The Perfect Driver
The Ideal Driver Award in the Eastern Region, during its ninth edition, announced its strengthened role in promoting a culture of road safety and encouraging adherence to safe behaviors on the roads. The award has registered over a quarter of a million participations over the years, with its branches expanding to cover all categories of road users, including a dedicated branch for delivery drivers established in the eighth edition. The region’s results confirmed a significant decrease in traffic accidents and fatalities, with the death rate declining by 75% and serious injuries by 85%. Additionally, major accidents have fallen by 69% since 2012. The award embodies an integrated strategy aimed at changing traffic culture beyond mere incentives, fostering responsibility and awareness among all community segments, and sustainably enhancing road safety.
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