Adobe provides $4 billion software free in Saudi Arabia
Adobe has announced the availability of a selection of its AI-powered creative programs and tools for free to over 27 million people in Saudi Arabia, valued at more than $4 billion, during the "LEAP 2026" conference in Riyadh. The initiative is part of the company's efforts to expand its partnership with the Ministry of Communications and Information Technology and "Humaine" to support the creative sector. It includes programs such as Adobe Firefly Standard and Adobe Express by the end of 2026, allowing users to create and edit content using artificial intelligence, with models tailored to align with Saudi culture. Additionally, a project has been launched to generate images that reflect Saudi heritage and culture, as part of efforts to promote Arabic content. Adobe is making significant investments in Saudi Arabia through collaborations with local companies, developing customized digital experiences, and licensing the establishment of an regional headquarters in Riyadh.
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