Shibe Al-Jibn Expands in Saudi Arabia

The article discusses the increasing popularity of "cheese-like" products and similar food items in the Saudi markets. By 2024, the market volume for these products reached approximately 170 million SAR, with an expected annual growth rate of around 11%. These products serve as cheaper alternatives to original cheeses, with price differences exceeding 50%, enhancing their competitiveness and increasing their presence on store shelves. It is worth noting that "cheese-like" products are typically made from ingredients such as vegetable oils, including palm oil, combined with additive substances. The word "cheese-like" has been legally required on packages since 2020 by the Food and Drug Authority to ensure consumer awareness. Although these products are considered safe, experts point out that their nutritional content may contain high levels of saturated fats and salt, which could negatively impact dietary quality and pose health risks with excessive consumption. The popularity of these similar products is fueled by the price difference, ranging between 15 and 30 SAR per kilogram, versus 60 to 65 SAR for authentic cheeses. They are widely used in processed and commercial foods. Experts advise consumers to carefully read product ingredients, balancing price with nutritional quality to maintain a healthy diet, especially as the market continues to grow and demand increases.

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