Tourism Ministry signs AI cooperation MOU
The Saudi Ministry of Tourism has signed an agreement with Accenture to explore and deploy artificial intelligence and emerging technologies in developing the tourism sector within the Kingdom. The initiative aims to improve operational efficiency, enhance destinations, and enrich visitor experiences through applications such as crowd management, digital experiences supported by virtual and augmented reality, smart transportation, and virtual assistants. The plans include capacity building, knowledge transfer, and research on the responsible use of AI, all with the goal of promoting sustainability in the sector and delivering smart, innovative tourism experiences.
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