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الوطن
Honor announces new brand strategy
HONOR has announced its new "Dare to Be" strategy, which focuses on building an integrated ecosystem of devices powered by artificial intelligence. This approach goes beyond the smartphone sector to include robots, smart devices, and next-generation software. The strategy involves developing technologies such as the Agentic OS operating system, which enhances understanding of user needs and improves device-human interaction in a smarter and more connected way. Additionally, HONOR has launched the HONOR Robot Phone, a device that combines artificial intelligence with a robotic camera capable of movement and response. The company is also expanding its partnerships, including a collaboration with ARRI to boost computational photography capabilities on smartphones, aiming to deliver professional cinematic experiences through connected devices. These advancements support HONOR’s strong performance in the Middle East, where the brand achieved 35% growth in the first half of 2026, making it the second-largest mobile brand in the region.
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