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Prince Alwaleed's Al Hilal Purchase Boosts Investment Appeal

Prince Alwaleed's Al Hilal Purchase Boosts Investment Appeal

Saudi Arabian company Kingdom Holding has completed its acquisition of a 70% stake in Al Hilal Saudi Club for 840 million riyals, valuing the club at 1.2 billion riyals in equity, with an enterprise value of 1.4 billion riyals. The valuation is based on an enterprise value-to-revenue multiple of 1.1 times, which is lower than the global major club valuations that typically range between 2 and 5.7 times, making this deal attractive from an investment perspective. Although the club's price-to-earnings ratio is high at 31.7 times, the rapid growth in revenues (16% last year) and the doubling of profits over the past two years reflect the potential for margins and profits to increase in the future, especially since sponsorships account for 40% of revenues, albeit with a low profit margin of around 3%.

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