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The article highlighted the success of the "Entertainment Portal" digital platform launched by the General Authority for Entertainment in Saudi Arabia. It achieved an "Advanced" level on the 2026 Digital Experience Maturity Index, with beneficiary satisfaction reaching 91.80% and user experience at 88.69%. The results demonstrated its excellence in the quality of information and content, as well as beneficiary engagement, with all satisfaction metrics exceeding the 90% threshold. The portal aims to simplify procedures for issuing licenses and permits, along with services related to entertainment activities, in order to enhance the experience of investors and companies in the entertainment sector within the Kingdom.
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