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The Saudi Media Academy concluded its international training program titled "Strategic Leadership and Institutional Transformation in Media" in London. The three-day event saw the participation of 40 leaders from both government and private sectors. The program aims to enhance the participants' leadership and media skills, focusing on facing challenges, making decisions amid change, and leveraging artificial intelligence in media. The agenda included visits to two media organizations to develop digital transformation models and growth strategies. The program culminated with participants receiving certificates from the London Business School, as part of a training path designed to build national leadership capabilities in line with Saudi Arabia's Vision 2030.
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