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The University of Taif launched the "University Media" initiative in collaboration with the Saudi Camel Federation, aiming to train students from the Media Department in fieldwork at the Crown Prince Camel Festival. The goal is to develop the skills of national cadres in sports and heritage media. Since its launch in 2018, more than 90 students have benefited from the initiative, and they have been integrated into the festival’s media center, giving them the opportunity to produce reports and coverage on the ground, thus bridging academic learning with the labor market. The initiative has contributed to empowering graduates to integrate into the job market, with many of them now working in prestigious media centers. Emphasis has been placed on the significant support from leadership and sponsoring entities, which has played a vital role in its success and in enhancing the students’ skills.
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