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Strategic Communication at Golden Pen
The book titled "Strategic Communication... Your Practical Guide from Theory to Practice" by expert Abdulrahman bin Sultan Al Sultan has been published. It is considered the first of its kind in Arabic in the field of strategic communication. The book highlights contemporary communication challenges such as building organizational identity, crisis management, media analysis, and digital reputation, emphasizing that success in communication is not measured by the volume of messages but by real impact. It serves as a practical reference for decision-makers in both government and private sectors and affirms that strategic communication is a crucial leadership responsibility in building trust and creating influence.
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