Strategic Communication at Golden Pen Lounge
The book titled "Strategic Communication... Your Practical Guide from Theory to Practice" by expert Abdulrahman bin Sultan Al Sultan was discussed at the Golden Pen Salon in Riyadh. It is the first comprehensive Arabic reference that combines both theory and practice in the field of strategic communication. The book reviews the most important contemporary communication challenges, such as building organizational identity, crisis management, media monitoring, digital reputation, and the ethics of digital positioning. It also provides practical steps for measuring goals and achieving actual impact. The author emphasizes that success in strategic communication depends on clear planning and understanding the audience, and that it is a leadership responsibility that influences the shaping of awareness and trust-building, rather than just a supportive media role. The release of this book aims to promote a professionalism grounded in metrics and fieldwork, and it serves as a practical reference for decision-makers and professionals in both the governmental and private sectors.
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