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The article discusses the situation of Al-Aba Sports Club and the necessity of supporting it financially and strategically to ensure its continued presence in the Saudi Pro League. It points out that recent disagreements and the negligence of businessmen and the community in supporting the club may push it toward relegation, threatening its image as a sports and cultural face of the Asir region, especially after the loss of Damak team’s seat in the league. The article emphasizes that supporting Al-Aba should be a sustainable investment, involving sponsorships and collaboration with the community, rather than just a temporary gesture. This is because the club represents a soft power for the region and a means of tourism and economic promotion. It confirms that maintaining the club is a collective responsibility to ensure its ongoing role in shaping the region’s identity and promoting it on a global scale.
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