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Source:
الوطن
Ovulation boosts brand choice
The study indicates that the ovulation period increases women's tendency to choose luxury goods and social brands. Three experiments showed that women closer to ovulation are more inclined to purchase and favor luxury logos and brands, including larger logos and buying with vouchers from high-end labels. The results suggest that ovulation hormones influence women's consumer behavior, leading them to prefer socially and luxuriously themed products. This reflects a connection between hormonal changes and consumer behavior during the ovulation phase.
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