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Building as a city landmark
The article discusses the importance of using buildings as brands that express the city's identity and help promote tourism. This model has been successful in cities like Paris, Sydney, and Dubai through well-known symbols such as the Eiffel Tower, the Opera House, and the Burj Khalifa and World Trade Center. It emphasizes that the success of cities in creating a strong tourist image depends on building icons that reflect the city's history and milestones. Additionally, it highlights the opportunity for Riyadh to reshape its image through architectural landmarks, especially with projects like the Cube Square, which could become a recognizable visual icon that represents its future development. There is a need for investment in creating a long-term architectural legacy that can serve as a lasting symbol of the city for decades. The article stresses that architecture is not merely a secondary element in promotion, but a strategic tool for building the city's identity and tourist appeal. It can create lasting impressions and images in visitors’ minds and serve as a key driver in shaping Riyadh’s global image—especially with hosting Expo 2030 and the 2034 World Cup—aiming for the city to leave behind architectural marks that will promote itself for centuries.
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