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Al-Ittihad Al-Hajan advances with digital tech at Crown Prince Festival
The Saudi Camel Federation focused on digital transformation during the organization of the Eighth Crown Prince Camel Festival, held at the historic Taif Square under the patronage of Prince Mohammed bin Salman, and running until September 13, with prizes exceeding 50 million riyals. The festival utilized five digital platforms (X, YouTube, TikTok, Facebook, Snapchat) to provide high-quality live broadcasts, videos of key moments, and instant designs to document winners' results and their timings. This digital approach enhanced public engagement, allowing viewers around the world to record and share their achievements, thereby expanding the audience for camel racing and making it more interactive online.
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