24 Hrs
Source:
الاقتصادية
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AI Reshaping China's TV Industry
The article discusses the development of artificial intelligence usage in China's drama and entertainment industry. AI technologies have entered a new phase of television production by delivering a complete version of the novel "Journey to the West" through an AI-based approach. The 30-episode series, which aired on Hunan Satellite TV, took three months to prepare before broadcasting, with ongoing efforts to develop and improve content based on audience feedback. Additionally, data shows that 74% of short TV works produced in the first half of the year were generated by AI, with over 1,500 new creations made daily, significantly reducing production costs. Despite these advances, the technology faces challenges in maintaining character consistency, understanding complex scripts, and portraying emotional scenes. Nonetheless, the industry is moving toward greater reliance on AI to enhance production and lower barriers to market entry.
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