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Evolution of Ugliness in Power and Markets
The book "The History of Ugliness" by Umberto Eco provides an analysis of the process of classifying concepts related to ugliness throughout the ages. It explains that ugliness is not an inherent trait but a social and cultural judgment that changes according to the authority that imposes it. Eco connects the old classifications, which often imbued ugliness with moral and religious dimensions—such as deformed bodies symbolizing evil and sin—to the modern shift where the power to judge has moved to the market and algorithms. In the digital age, the concept of ugliness is reevaluated through technological tools like filters and classification algorithms that determine what is displayed and interacted with based on commercial data and information. This has transformed ugliness from a social judgment into a consumer product that is consumed and produced silently. The current system of ugliness reveals the boundaries of society, its interests, and its alliances between traditional institutions, the market, and technology.
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