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الاقتصادية
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Italian league reaches 3 continents earning 500M euros
The Italian football league is aiming to double its revenue from international broadcasting rights to over 500 million euros per year, as part of a ten-year plan to transform the platform into a global media company and strengthen its international presence. The plan involves introducing a minority investor to manage broadcasting rights outside Italy, with valuations for the platform estimated between 3 and 4 billion euros. It seeks to increase the value of international rights from the current 250-260 million euros to approximately 500-520 million euros per season. The acquisition process includes ten global investment firms, each submitting binding offers, with expansion into three continents and the opening of new offices in Latin America, Asia, and Africa to boost outreach and establish a role for the investor in strategic decisions. JPMorgan is expected to release the results of its study before November to support a final decision.
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