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الاقتصادية
Champions League Draws 1.9B Viewers
The 2025-2026 UEFA Champions League season set a viewership record, attracting 1.9 billion viewers worldwide, the highest since the 2017-2018 season. The value of sponsorship contracts increased to an average of over $50 million annually, with the Media Value Quality Index rising by 30 to 40% annually. Data also confirmed that growth extends to digital content across social media platforms, where engagement with tournament content exceeded 1.51 billion interactions. The average value of a single post on TikTok and Instagram was approximately €85,000. These increases come as the competition expands and transitions into a new commercial era starting from the 2027/2028 season, featuring new sponsors, greater flexibility in sponsorship agreements, and a revamped commercial ecosystem.
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