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General Authority launches "Aishha" event service
The General Authority for Entertainment has launched a new service through the "Aishha" platform, allowing licensed event organizers to list and promote their entertainment events and activities online. This initiative aims to enhance their presence and reach a wide audience of citizens, residents, and tourists in the Kingdom. The service helps expand the visibility of events and improve their promotion through an additional marketing channel, with the option to apply via the Entertainment Portal after registration and meeting the necessary conditions and requirements. The initiative is designed to support event organizers and facilitate public access to diverse entertainment options, thereby fostering sector growth and cementing the Kingdom's position in the entertainment industry.
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