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The Saudi Media Academy concluded the second edition of the "Media Leaders" program in the city of Fontainebleau, France. This program aimed to empower national media leaders to drive institutional transformation and enhance their capabilities in innovation and influence. Forty leaders from both the public and private sectors participated in the two-week program, which included 48 hours of training through lectures and workshops with the participation of nine international experts. The program also featured field visits to media outlets in London and Paris. It focused on topics such as digital transformation, artificial intelligence, and strategic prioritization, with the goal of developing skills to meet the rapid changes in the media sector. At the end of the program, participants received certificates from both the London Business School and INSEAD, as well as a certificate from the Saudi Media Academy.
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