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"SIR," the national car company and the first Saudi brand dedicated to manufacturing electric vehicles, announced that its first electric car will be launched on September 21, 2026, during a global event. This initiative is part of the Kingdom's strategy to achieve the goals of Saudi Vision 2030 and to enhance its position in the automotive industry, offering sedan and all-wheel-drive categories. The company was established in 2022 as a partnership between the Public Investment Fund and Foxconn, focusing on developing an industrial ecosystem that brings together Saudi and international expertise. It has formed partnerships with global and local companies to boost local content, aiming to increase it to 45% by 2034. It is expected that "SIR" will contribute approximately $8 billion to the local GDP and create 30,000 jobs, supporting Saudi Arabia's Green Initiative to achieve carbon neutrality by 2060.
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