Sira unveils electric car launch date in Saudi Arabia
SIR National Cars, the first Saudi automotive brand, announced that its first electric vehicles will be launched in the Kingdom on September 21, 2026. The lineup will include sedans and all-wheel-drive models. This announcement comes as part of the national strategy to support Saudi Arabia's Vision 2030 and diversify the economy. It is expected that the company will contribute around $8 billion to the gross domestic product and 80 billion riyals to the trade balance, in addition to creating 30,000 jobs with a Saudization rate of up to 80%. The company was established in 2022 as a partnership between the Public Investment Fund and Foxconn, focusing on developing an ecosystem that combines Saudi talent with international expertise. It has also entered into partnerships with major companies to enhance local content and develop the automotive industry within the kingdom.
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