الوئام
الوئام
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The article addresses the "Media Leaders" program organized by the Saudi Media Academy in collaboration with the Ministry of Media. The program aims to rehabilitate media leaders to equip them with the skills necessary to manage digital transformations and compete with regional and international powers. It focuses on developing strategic and technical competencies, blending academic knowledge with field experience, with a particular emphasis on engaging with the latest AI technologies. Practical examples, such as the Albie platform, highlight the importance of combining automation with human thinking. The program also discusses future challenges related to achieving informational sovereignty and economic attractiveness by 2030, stressing the need for a balance between regulation and freedom while strengthening regional influence. Its goal is to prepare media leaders capable of understanding the complex media landscape to ensure information sovereignty, expand economic appeal, and enhance regional influence in line with Saudi Arabia’s Vision 2030.
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