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Apple has launched the iPhone 18 Pro and iPhone 18 Pro Max, part of the new generation of professional smartphones, featuring improvements in camera capabilities, performance, battery life, and artificial intelligence technologies. The series is powered by the A20 Pro chip built with 2-nanometer technology, featuring a six-core processor, 50% faster memory, and a seven-core GPU that is 40% faster. The primary camera offers a 48-megapixel sensor with a Fusion system and a variable aperture, enabling better photography in low-light conditions and providing professional tools for photo and video adjustments. It supports 4K recording and Dolby Vision HDR technologies. The iOS 27 operating system and Apple Intelligence technology enhance AI capabilities, with improvements in Siri, security, and privacy—such as image authenticity verification and digital signatures. The battery offers up to 45 hours of playback in the Max model, supporting fast charging and wireless charging. Additionally, a vapor cooling system boosts performance by up to 40%. The phones are available in four colors: Black, Silver, Ice, and Burgundy. Pre-orders begin on September 12, 2026, with market availability starting September 18, 2026, at prices starting from $1199 for the Pro and $1299 for the Pro Max.
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