5 Hrs
Source:
الاقتصادية
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Juventus Turns History Into Asset
Italian Juventus Football Club has successfully transformed its history and achievements into a commercial revenue source through its club museum, which has welcomed two million visitors since its opening in 2012, after more than 14 years of operation. The museum, one of the most visited in Italy, offers an immersive experience that includes showcasing trophies and memorabilia, as well as guided tours inside the Allianz Stadium. Notably, 72% of visitors choose to add the stadium tour to their visit for an additional fee. This model increases the average spending per visitor, with ticket prices ranging from 15 euros for the basic tour to 30 euros for the combined museum and stadium tour, thereby boosting revenue and expanding the club's income streams beyond matchday earnings.
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