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The "Travel Trends 2026" report predicts that tourist spending in the Middle East will increase by 57% between 2025 and 2030, reaching $408 billion, with an average annual growth rate of over 8%. China will lead this growth, expanding its leisure stay nights by 160% by 2030, supported by a 91% increase in air connectivity between China and Saudi Arabia in 2025. Despite potential geopolitical disruptions in 2026, the sector is expected to rebound strongly in 2027, with regional tourism growth reaching 17%. The report emphasizes that structural changes in demand are accelerating the recovery of travel activity, with a significant reliance on artificial intelligence technologies—91% of travel companies in the region are using AI—and 28% of travelers planning to use chatbots to organize their trips.
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