Leons Riyadh Boosts Global Content Hub
The Ministry of Media and "Tahaluf" Company, in collaboration with the international "Lions" organization, launched the "Lions Riyadh Festival" at King Abdullah Financial City (KAFD) in Riyadh from December 6 to 8, 2027. The event aims to enhance the creative marketing industry and marketing excellence in the region. The festival focuses on exploring the future of culture and content creation, providing Arab creatives with an opportunity to showcase their ideas and influence in the global creative dialogue. It also seeks to connect this sector with economic and technological visions that contribute to diversifying sources of income and establishing Riyadh as a global hub for marketing opportunities. Additionally, organizing this event demonstrates the Kingdom’s readiness to host major international events, strengthening its position as a preferred destination for conferences and international exhibitions, in line with the goals of Vision 2030.
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