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الاقتصادية
542 million euros in Serie A sponsorships
A study shows that Italian football clubs miss out on over 60 million euros annually, which is about 10% of their current sponsorship revenue, due to the ineffective evaluation and pricing of sponsorship rights. Although sector investments in sports sponsorship are expected to reach 542 million euros by 2026, the gap stems from an over-reliance on models that assess brand value primarily through television and broadcasting, with potential to increase value through digital content, hospitality, and direct commercial relationships with fans. The figures confirm that football remains the most attractive industry for corporate spending, despite growth in other sports sectors. There are over 2,000 individual assets that can be valued separately, and with a fan base of 25.6 million supporters, clubs have greater opportunities to convert digital engagement into higher commercial returns.
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