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Media sidelines amid chaos
The article focuses on the importance of developing a comprehensive communication and media system within Saudi football clubs to promote professional and transparent information management. This is especially crucial amid the rapid changes in Saudi sports and the transformation of clubs into widely recognized brands with large fan bases. It explains that the absence of a official spokesperson or weak media management creates an informational void filled by unofficial sources and leaks, which lead to increased tensions and a decline in trust. The article calls for reconstructing press conferences, training players and coaches on media dealings, and developing crisis protocols. The goal is for Saudi sports to reach a global standard in information management, warning that failing to control data will allow others to manage it arbitrarily, threatening the stability of the clubs.
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