الاقتصادية
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Swiss company "On" announced that it has signed a partnership agreement with French star Kylian Mbappé, who will join their product development team to launch a line of football shoes by 2027, under the supervision of Thierry Henry. This comes after Mbappé ended his nearly 20-year contract with Nike, and his new deal with "On" is valued at over 20 million euros annually. The announcement impacted the company's stock price, which rose by more than 5.53%. The company expects its sales in the luxury sportswear sector to double with his addition. This move is part of "On's" efforts to expand its presence in the world of football and capitalize on the market gap left by Nike.
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