Social Responsibility Shift to Strategy
The article addresses the evolution of the concept of corporate social responsibility from a supportive and seasonal role to a strategic function focused on creating a sustainable impact that benefits the community. It emphasizes the importance of understanding community needs and designing programs based on genuine partnerships, while measuring results and long-term effects beyond mere media coverage and the number of beneficiaries. The article highlights the necessity of integrating corporate social responsibility with organizational strategies and leadership, and shifting from isolated initiatives to sustainable and meaningful models that bring about real change, especially in light of Saudi Arabia's Vision 2030 that promotes this approach.
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