16 Hrs
Source:
الاقتصادية
Spotlight Riyadh highlights travel experience
The article highlights the transformation in Saudi Arabia's tourism sector, where travelers are now focusing more on travel experiences and activities after arrival rather than just booking tickets and accommodations. Demand for tourist activities has surged significantly, with activity bookings increasing by 464% during the first seven months of 2026, and activity reservations in Riyadh soaring by 2,061%. Domestic travel bookings have also risen by 46%, and overnight stays within the country have increased by 44%. The tourism sector has revealed a 5% growth in domestic spending in the first half of 2026, driven by a growing interest in maritime tourism and motorcycle adventures, which have attracted tourist groups from various nationalities. This growth reflects substantial investments in the sector, expected to exceed $120 billion, with over 200,000 hotel rooms to be added by 2030, reinforcing Saudi Arabia's shift toward enhancing tourist experiences and diversifying its tourism offerings.
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