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Ballon d'Or Contenders Campaign
The year 2026 marked a shift in how the Ballon d'Or was approached, with players becoming more confident and professional in their self-assessments. Kylian Mbappé stated that he sees himself as the rightful winner, based on his achievements and stats, while Lamine Yamal believes he deserves the award and considers himself and Mbappé the best in the world. Dembele mocked the media and critics for their poor choices, with predictions that the trophy would remain in Paris. The personality of modern players has changed from that of previous generations; now, they manage and speak about their images themselves, focusing on building their personal brands. This has transformed the Ballon d'Or into a campaign and promotional battle more than a recognition of athletic performance alone.
Notice: This Is an AI-Generated Summary
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