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The "Media Ambassadors" initiative in Saudi Arabia has focused on strengthening academic partnerships with several local universities, aiming to prepare young talents and empower them to keep pace with the rapid changes in the media sector. These partnerships include providing an integrated educational and professional environment through support for continuous learning, the development of technical and communication skills, and offering training and practical application opportunities aligned with the needs of the modern media industry and the labor market. The initiative seeks to connect theoretical knowledge with professional practice to enhance the quality of current outputs and to increase the readiness of national talents to effectively contribute to shaping the future of media, in collaboration with universities such as King Saud University, King Abdulaziz University, Princess Nourah Bint Abdulrahman University, as well as other electronic and private universities across different regions of the Kingdom.
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