23 Hrs
Source:
الاقتصادية
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€106B for sports funds competition
In recent years, there has been a significant influx of investment into the sports sector, with investments related to clubs and sports franchises exceeding €106 billion in less than two years. This includes transactions valued at €47.9 billion in 2025 and €58.3 billion in 2026. Institutional investors are leading the way; although they executed most of the deals, investment funds, private equity, and sovereign funds have captured a large share of these transactions' value, accounting for 62% in 2025. Investment in football is expanding through the purchase of clubs or minority stakes, with diversified ownership models that leverage brand value and commercial rights. This growth aims to capitalize on the limited availability of major sports assets, which generate multiple revenue streams, and is part of long-term strategies to enhance asset value and achieve sustained economic growth.
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