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57% of brands lack sports marketing ROI measurement
A study has shown that 57% of organizations face difficulties in measuring the return on investment in sports marketing, despite companies allocating around 13% of their annual marketing budgets to sports activities. With spending expected to increase in the coming months, there is a growing need to develop effective measurement tools that connect audience engagement to measurable outcomes. This is especially important with the use of artificial intelligence, as 87% of participants anticipate that it will play a pivotal role in improving the measurement of sports campaign results and enhancing real-time interaction with fans during events, where live moments remain a challenge to access and maximize benefits from.
Notice: This Is an AI-Generated Summary
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