PepsiCo allocates 37.5M riyals for Riyadh research center
PepsiCo has invested 37.5 million riyals (approximately 10 million dollars) in establishing a new regional Research and Development center in Riyadh, aimed at developing products that suit the tastes of Saudi consumers. The center includes facilities for product testing, a kitchen for recipe development, focus group rooms, as well as quality and packaging laboratories. Its goal is to increase the number of products developed and tested within the center. This investment aligns with the company's plan to expand its operations and strengthen its local presence in Saudi Arabia, where it manages 86 sites and provides over 9,000 jobs, relying on local potato suppliers.
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